[This post is the draft of my application to the Echoing Green (EG) fellowship program. You can help me earn 60.000 US dollars for the take-off of wecena by commenting this post with suggestions about how to best make my case to Echoing Green (EG). You can follow the latest posts for that application and its preparatory work using the echoinggreen tag on my blog.]

[Edit: The application deadline was met and this application was submitted. But you can still post your comments, suggestions and supports messages in order to better make the case of IT pro bono work for nonprofits.]

OK. In order to prepare my application, we have been discussing my preparatory work (your comments on these other posts are still much welcome and needed). Here is the draft of the application itself. This post is the content that will eventually be submitted end of November 2008 to EG (the preparatory work is for you, me and other readers). It is still a draft and it requires much of your attention both on my English spelling/grammar/style and on the content itself (the wecena concept, the logic and clarity of my answers, …). Answers to EG are limited in length… but your comments are not limited howsoever !

What is your new, innovative idea to create lasting social change? Be clear, specific, and jargon-free in your answer

[Edit: Compare the initial answer below with related comments from Sig and Amir] [Edit:minor English fixes included]

Non-profit social innovators of all sectors (health, education, poverty, …) have huge social ambitions but limited resources and capacity. Information Technology (IT) helps as an option to leverage the efficiency and reach of their programs. But IT skills and services are costly and too often out of budget reach for these innovators.

IT service firms are rich in consulting skills but have not been given a strong enough incentive to donate them pro bono (free) in any large scale.

Fortunately, corporate social responsibility is rising on the corporate agenda and recent French labor and tax laws allow local IT service firms to offer services free to innovators *at no cost* for donors. In order to bridge the digital divide between nonprofits and corporations, all it requires is a proper mix of administrative process automation, management methods and tools, a donation channel and a culture of giving.

Wecena services are an innovative pro bono IT model that allows French nonprofits to benefit from more than 1 full-time equivalent of IT professional skills each. 100% of the cost for the donor is supported by the French tax payers. Massive donations without cost can boost non-profit innovations.

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What drew you to this issue? When and how did you come up with your idea?

[Compare the initial answer below with alternative from Sig (based on comments from Amir and Yann)] [Edit:minor English fixes included]

I have been volunteering in nonprofits since 8. At 18, I was volunteering as a video team leader in immigrant communities and local youth organizations. Technology (then video) was used as a way to let poorer immigrant youth and richer local youth meet and connect. I then decided that both my volunteer engagements and my career would aim at bridging social gaps with the help of technology.

I have been employed in the IT industry for 10 years as an entrepreneur, manager and researcher. I have witnessed how deep the digital gap between the social and corporate worlds is. IT hardware and software can now be obtained free through used hardware donation and free software. But skilled time remains a very scarce and limiting resource for any innovative nonprofits.

I have been trying for 10 years to find sustainable ways to drive my career towards fueling social innovation with technology. As a former entrepreneur, I have been monitoring market opportunities in this field. The French legal environment and the emergence of corporate social responsability as a shared concern among major corporations now offer a perfect opportunity for proposing wecena services.

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As specifically as possible, demonstrate the need for your organization. Use statistics and references

[Compare the initial answer below with related comments from Sig] [Edit:minor English fixes included]

The dependence of nonprofits on technology to manage information, communicate with donors, staff and volunteers, and handle various other tasks continues to grow. Beyond organizational support, IT is a must for scaling social innovation and driving progressive uses of new technology.

In France, 1 year of a full time IT engineer or consultant is sold at about 80 kEUR including a cost of about 60 kEUR in salary and associated taxes. Most innovative nonprofits are limited in size and may not employ more than 6 full-time equivalents (FTE), with a corresponding budget of less than 200 kEUR. Buying a couple of FTE IT engineers would cost more than half of the annual budget of the organization which is not acceptable.

At the same time, employees of French IT services firms earn their salary even when they are « on the bench » waiting for their next customer engagement because of a employee-protective labor law. Around 5% of these employees are « on the bench » at any given time. This represents thousands of inactive FTE each year who aren’t given the chance to contribute to the public good.

What a waste of brain power !

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What is the root cause of this problem? How does your idea tackle this root cause?

[Compare the initial answer below with related comments from Sig] [Edit:minor English fixes included]

« On the bench » brain power is considered a non-avoidable waste in the IT service industry. There has been no channel for « recycling » this waste so far. The short duration of these « on-the-bench » periods represents an obstacle for any commercial customer (including nonprofits): left alone, new consultants would spend much time learning their new mission context and would already have to move away because of a new commercial customer engagement. Individual productivity is too low in such a context. And knowledge can’t easily be transferred from consultant to consultant in such short time frames without the help of costly knowledge management (KM) methods and tools.

The French tax laws allow wecena pro bono services to generate significant tax savings which would be converted back into money donations for supported nonprofits. With this money, Wecena.com would be hired to offer appropriate KM methods and tools that let consultants become productive fast enough and which encourage consultants to become volunteers once their pro bono mission has ended.

Innovative nonprofits would us wecena.com to hire skilled pro bono donors and to provide additional productivity support.

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Note: I should replace this paragraph with a summary from the result of our conversation here (it was written before this discussion). What do you think?

Help Echoing Green visualize what your organization will do. Describe the specific programs that your organization will engage in to deliver your long-term outcomes

[Edit:minor English fixes included]

Consider a nonprofit (NP) which requires better or new information technology for its new program. The NP staff leading the project would contract with wecena.com for providing complementary IT staff for free.

Wecena.com allows the NP to promote its program while emphasizing both its skills requirments and its expected social impact. wecena.com identifies and meets French IT service firms which offers proper skills and services and « sells » the NP program needs to the IT firm.

On-the-bench consultants apply on wecena.com for the program of the NP on a voluntary basis. The best of them starts the mission at the NP premises. After a couple of weeks, she stops and moves on to a new commercial engagement. Another on-the-bench consultant takes on the tasks left by her colleague. The NP staff uses wecena.com as a knowledge continuity management platform. At the end of the month, wecena.com generates tax receipts to the donating firm on the behalf of the NP. Based on the calculated tax cut, the firm donates money to the NP which in turn pays wecena.com for the services provided. A portion of these consultants turn into volunteers in their free time with the blessing of their employer.

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Note: more details available here.

Describe your long-term desired outcomes. How will you measure your progress toward these outcomes?

[Edit:minor English fixes included]

I envisage a world where pro bono IT services are considered a critical enabler for major social innovations from education to environment via poverty reduction. An army of computing experts and corporations join the fight for changing the world. Wecena services are considered the secret weapon of high-impact social innovations. IT firms compete in donating more and better skills to prominent social entrepreneurs. Specialized for-profit social ventures emerge and compete with wecena.com.

By the end of 2010 we expect to deliver 10 full-time equivalents (FTE) of pro bono IT consulting and engineering to less than 10 ambitious non-profit projects and to increase this volume with a rate of at least 4 FTE per year. We will build non-profit loyalty : the expected median duration of our relationships with each NP will be of at least 6 months for non-profits having accepted first donations more than 1 year before. At least 10% of the employees involved pro bono will turn into volunteers in their free time. Anecdotal evidence will show that wecena services increase non-profit programs reach or efficiency by a factor of at least 3.

And we will be financially profitable before 2010.

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Note: see this post for a more detailed conversation.

Innovation is important to Echoing Green. Explain how your idea is truly innovative. Identify other organizations that are addressing this issue and how your approach is different and has the potential to be more effective

[Compare the initial answer below with related comments from Sig]

Wecena.com offers the first and only IT assistance solution for big social innovations (requiring more than 1 person-year) that costs nothing for both nonprofits and for corporate donors without relying on volunteering or direct governmental subsidies. Other organizations provide IT assistance to nonprofits :

• Compumentor/TechSoup offers donated software and hardware but no IT pro bono service
• The Taproot foundation offers pro bono service (IT included) but their grants are worth no more than 35.000USD compared with a minimum 64,000USD per wecena grant.
• Taproot as well as direct pro bono donors (e.g. Accenture France) operate at a significant cost for donating firms by dedicating individual consultants for the whole project whereas wecena teams of « on the bench » consultants allow any IT firm to try out pro bono services at no cost. The risk of low productivity for these teams is mitigated by management methods and tools from the open source community, by the rate of consultants turned into volunteer contributors and by the higher volume of potential donations.
• Volunteer-match web platforms start addressing the need for IT pro bono service but with the same limits as above.

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Note: see this post for more details

Building a new organization is challenging. How are you entrepreneurial? Describe your skills and experiences that demonstrate you can lead a start-up organization

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In 1996, I co-created a French nonprofit. I raised funds from the French government for its « Internet in the hood » program. I led this program which provided technological assistance to more than 10 nonprofits in local immigrant communities in France.

In 1998, I co-created and led a small Internet consultancy, experienced its downfall and managed its closing without bankruptcy. I had earned customers including governmental agencies and the Fondation de France (the biggest umbrella organization for French foundations).

In 2000, I joined a Fortune Global 200 firm (Saint-Gobain) as head of its corporate web technology group. In 5 years, I turned this 5 persons team of engineers into a more than 20-consultants-big skills center offering engineering and consulting services.

In 2005, I became team-leader of the French Motorola Labs team researching Web x.0 technologies for Motorola phones and set-top-boxes.

When ready to launch my wecena.com venture, in 2007, I negotiated a compensation package with my management line so that I could safely leave my position even though I am the only source of revenue for my family of 6. I funded Wecena SARL in July 2008.

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Why are you uniquely qualified to lead your specific organization? Describe your experience working with this issue and population

[minor edits]

My project requires the following skillset : managing innovative IT projects, being an entrepreneur, serving the non-profit field.

As the head of a corporate IT department then as the leader of an IT research team, I demonstrated my IT skills : I led the creation of a global electronic identity system for more than 200,000 corporate users worldwide and created technology which generated academic publications and patents. I managed the growth of an IT service team until it was 20 IT consultants big. I supervised 100 intranet projects and have been the champion of free software and open source in corporate environment.

I succesfully faced entrepreneurial challenges by taking organizational initiatives, raising required funds and selling innovative services to customers. I raised and managed an 8 millions EUR budget in a corporate environment for a project I led.

I have served non-profits as a volunteer (Boyscouts, Ingénieurs Sans Frontières, Red Cross), as a board member and volunteer (my tech assistance program for 10 immigrant youth communities), during 1 year as a public servant (urban policies agency) and occasionally as a consultant (Fondation de France).

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How much money have you fundraised to date? Who is your largest funder and what is the size of their grant? Provide an estimate of your total budget for each of the next two fiscal years

[Compare the initial answer below with related comments from Sig]

I funded Wecena SARL in July 2008 with 3,000 EUR only. I am the only (and therefore largest) funder of this company.

1st fiscal year (ends in September 2009): estimated revenue of 120 kEUR

2nd fiscal year (October 2009 to September 2010): projected revenue of 286 kEUR

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[This post is the 6th part of my preparatory work before applying to the Echoing Green (EG) fellowship program. You can help me earn 60.000 US dollars for the take-off of wecena by commenting this post with suggestions about how to best make my case to Echoing Green (EG). You can follow the latest posts for that work using the echoinggreen tag on my blog.]

EG suggests that I find some professionals in my field who are likely to disagree with some part of my idea, meet them, list their objection to my idea and try to formulate my response.

I did it. You may relate to some of these objections. Hopefully, you will end agreeing with my responses or suggesting even better responses as a comment to this post !

• An IT firm consultant : « Your wecena concept is a source of unfair competition for us !«  : he was fearing that non-profits with a budget would rely on (« free ») wecena services rather than buying IT services from companies such as his. I agree that wecena services might compete with some IT consultancies. But this competition would be limited : « classic » consulting and wecena consulting differ in their form. Classic consulting offer dedicated consultants whereas wecena consulting offer a path to building a community of volunteers while providing basic services from a big number of individual interventions. Another difference is that there will probably be a difference between non-profit projects relying on classic consulting and those supported with the wecena model: the wecena model favours innovative projects which would probably not be in the reach of non-profit budgets and would require classic consulting otherwise. Furthermore, even if they were to be some competition, it would not be unfair : the French law allows some non-profits acting for the public good to benefit from an access to low cost resources based on tax savings offered to donors. It would rather be unfair to forbid such donations on the basis that non-profits should have bought these resources at market price or should have lived without these.
• A former executive manager of a major IT firm in France, now head of a non-profit: « My non-profit would not accept Wecena services because they are based on the short and variable ‘on the bench’ periods of consultants rather than on full-time consultants donated by IT firms for several months each year.«  As a head of a non-profit which is organized as a governmental agency, he manages staff « the usual way » (permanent and paid staff) and refuses to rely on volunteering. Therefore, a model which induces high staff turnover rate among the pro bono consultants only has drawbacks for him (lower productivity, higher management and training costs) and no advantages (recruiting a high number of volunteers which keep on contributing on their free time). Furthermore, as a former head of a major IT firm, he can give a call to any other president or CEO in his former industry and can get free and easy access to dedicated consultants from such firms. Smaller firms can’t afford dedicating permanent staff to pro bono work. And they aren’t many IT firms with pockets deep enough and on-the-bench periods long enough to fund such long-duration pro bono dedicated offerings. Ideally I agree with him on the fact that dedicated pro bono staff delivers superior quality for classic IT projects. But I bet that wecena services deliver superior quantity of pro bono donations and even superior quality for some non-profit IT projects with a focus on building strong communities of volunteer contributors (think free software here).
• The financial manager of an international NGO with a focus on eradicating extreme poverty :  » We do have needs for wecena services and would be more than happy to work with you. But we feel like your for-profit business margin is too high for us to accept your support. «  He was referring to the fact that, as a for-profit organization, we aim at making money on the services we would deliver to his organization even though it would be at no cost for him because we also take in charge the effort of obtaining such 100% of this budget from the IT firms donating pro bono work. I clearly see his objection as an objection with some ethical reasoning behind it : even though it is at no cost for them (we provide both the budget and the invoice), do we « deserve » that amount of money? Could they engage in what they may perceive as a « waste of money » ? Or an undue profit from a greedy corporation ? This sort of questions may resonate strongly in an organization dedicated at eradicating extreme poverty. The question for me was then :  » How can you make profit when working for a client which aims at eradicating poverty?  » My current answer to him/them was that I encouraged them to negociate the quality or quantity of services we offer them for a given price. If they feel like our price is too high (whatever their reasoning is), I starting engaging them in a negotiation. They accepted it and we have to meet again some time soon so that I can better understand what the deep ground of their objection is and how I can better answer it.
• The head of an innovative Internet-based non-profit:  » We can’t ask for one of your grant immediately because your business model is based on an innovative exploitation of tax regulations which might expose us to tax risks. We’d prefer other non-profits to start first! «  This objection has some common sense in it I guess : are pro-bono-on-the-bench-consultants tax-risk-proof? My answer is a definite yes because it is the answer given to me by several experts in the field of the French tax law : my accountant who is also head of a firm offering legal tax advices, a close relative who is a university professor in tax law, the financial managers of the several IT firms I am recruiting as donors, and, last but not least, the lawyer in charge of legal training of donors and non-profits at Admical, the French organization for the promotion of industrial and commercial philanthropy which is also at the root of the French tax law on corporate donations. As a marketing argument, I may have to buy a formal white paper from a tax law firm some day…

That’s it. Do you have other objections ? What do you think of my responses to the objections above ?